MightyScout

MightyScout, established in 2016 in San Francisco, initially started as an influencer discovery service. By 2018, the company shifted its focus towards developing influencer tracking tools designed to enhance the efficiency of marketing campaign management. MightyScout offers a robust array of features including influencer tracking, search and discovery, direct messaging for outreach, shipping and gifting, audience demographic reports, relationship and content management, and detailed campaign reporting and analytics. Additionally, the company caters to agencies with specific needs such as multi-brand support, exportable campaign reports, email alerts for media clippings, shareable visual shortlists, and cross-brand influencer management. MightyScout supports integration with major platforms like Instagram, TikTok, YouTube, Shopify, and WooCommerce. The company’s goal is to boost the profitability of influencer marketing campaigns by cutting down on management time and providing valuable metrics and insights. MightyScout also maintains a blog that features data-driven content, tutorials, exclusive guides, interviews, and free tools for influencer marketing.