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Traackr
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Traackr Company Information
Traackr provides a comprehensive influencer marketing platform designed to support complex marketing programs while remaining accessible for smaller teams. The platform facilitates influencer discovery, campaign management, and performance measurement across multiple social media platforms. It integrates with Shopify to enhance influencer product seeding and minimize product waste. Traackr serves a wide range of industries including beauty, fashion, consumer goods, travel, media, and retail. Key features of the platform include finding and managing influencer relationships, product seeding, content collaboration, influencer payment, and campaign management. Additionally, Traackr offers tools for benchmarking and competitive intelligence, such as the Brand Vitality Score (VIT), which helps measure the impact of influencer content and informs marketing decisions. The platform also includes a global influencer data set for extensive discovery and analytics, and an IM ROI Calculator to enhance the performance of paid influencer programs. Furthermore, Traackr maintains a blog and podcast that provide valuable insights, case studies, and expert advice on influencer marketing.
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