VizSense

VizSense, founded in 2015, specializes in micro-influencer marketing solutions, leveraging proprietary technology and human analysis to research, strategize, and mobilize highly-targeted campaigns. The company provides a full-service, hands-off approach to influencer marketing, helping brands understand their consumers through a combination of AI and human insights. VizSense serves a diverse range of clients, from boutique and emerging brands to Fortune 500 companies, supporting media channels such as Instagram, TikTok, and YouTube. Their platform offers data, analysis, and insights to determine ideal influencer partners, along with tools for influencer vetting and performance metrics that go beyond vanity stats like follower count. VizSense also analyzes sponsored posts to gauge audience reactions and competitor engagements, providing detailed audience demographics and trend tracking. The platform allows for the uploading and building of influencer lists for collective measurement and handles the entire influencer and campaign lifecycle, including discovery, vetting, contracting, payment, and content creation. Post-campaign, VizSense delivers qualitative and quantitative KPI reports and offers a client dashboard for campaign KPIs, audience demographics, posting calendar, content gallery, and approvals.