Christian Kletzl

Christian Kletzl, serving as the co-founder and CEO, has been instrumental in shaping modern B2B marketing strategies. Featured in a notable article, he discussed the shift towards a signal-based GTM approach for B2B revenue. Kletzl predicted the cessation of random prospecting methods by 2024, advocating instead for targeted, signal-driven strategies. In 2019, he introduced the Champion Tracking signal, emphasizing the need for focusing on relevant signals that lead to actionable outcomes. He consistently stresses the importance of measuring these outcomes and establishing clear actions for each signal to enhance outbound marketing strategies. Kletzl also advocates for a revenue-focused blueprint that leverages buying signals effectively. His ideas and methodologies were visually represented in a blog post, where he was pictured next to a diagram of a marketing funnel, illustrating his strategic approach.