TruU

TruU, established in 2017 by leading technologists in cybersecurity and data science, is headquartered at 2350 Mission College Blvd., Suite 780, Santa Clara, CA 95054, United States, with additional offices in Denver, CO; Prague, Czech Republic; and Bengaluru, India. TruU’s platform encompasses digital and physical authentication, identity management, administration, and developer access. The TruIdentity Cloud combines identity proofing with a continuous AI engine using behavioral and environmental signals for secure identity solutions, while TruPresence leverages machine learning and proximity for seamless authentication. The platform, deployable in 30 minutes, claims to save over $5M annually per 10,000 users and supports various systems including Windows, Mac, Linux, servers, web and native mobile apps, and passwordless VDI and network access. TruU integrates with Identity Providers like Okta, PingFederate, ForgeRock, and Microsoft, and includes features such as identity proofing, digital binding, account recovery, and self-service onboarding. The Admin Console allows for remote management, and the platform supports role-based access control, SIEM logging, and integration with network devices using RADIUS or SAML. APIs and SDKs enable app customization and account federation, while features for device and endpoint trust, policies and entitlements, behavioral models, presence models, and a risk engine enhance security. TruU has received awards such as the Platinum Award for Best Government Security Convergence Software and Best Authentication & Identity in the emerging company category. The company has a strategic partnership with Telarus to deliver AI cybersecurity solutions to technology advisors. TruU’s solution aims to eliminate the root cause of 81% of security breaches, replace traditional badges with mobile authentication, add biometric security for access control, and dynamically manage building capacity.