The Martin Group

The Martin Group is a full-service marketing communications agency with a team of over 95 employees. The agency provides a broad spectrum of services, including research, strategy, analytics, creative, public relations, public affairs, digital marketing, paid media and advertising, and social media. Their expertise extends to issue advocacy campaigns, community relations, association support, ballot initiatives, media planning, digital display & SEM, traditional media, market research, media relations, public affairs, crisis communications, corporate social responsibility, brand positioning, messaging strategy, campaign planning, analytics strategy, focus groups, in-depth interviews, trend & influencer research, media habit research, campaign tracking strategy, reporting & analysis, testing & optimization, data management, content marketing, platform management, influencer marketing, communications strategy, website development, SEO, SEM & paid social, email marketing, conversion optimization, digital & broadcast advertising, printed collateral, environmental branding, and corporate identity. The agency serves various verticals, including sports, healthcare, financial, food & beverage, nonprofit, education, and professional services. The Martin Group’s client roster includes notable organizations such as the Regional Food Bank of Northeastern New York, New York State Restaurant Association, CDTA, Business for Good, M&T Bank, FuzeHub, ADNET Technologies, Mohawk Valley Health System, Community Foundation of Herkimer and Oneida Counties, PaintCare, New Era Cap, Wegmans, Tops Markets, Sodexo Live!, Rich Products, Phillips Lytle LLP, Western Governors University, Student Transportation of America, and the Ralph C. Wilson, Jr. Foundation. In October 2023, The Martin Group acquired boutique creative firm Spiral Design Studio, and in 2021, it acquired the public affairs firm Gramercy Communications. The agency’s Capital Region office, overseen by Jennifer Hunold, recently moved to a 3,500 sq. ft. suite in the Troy Innovation Garage, designed to foster creativity and collaboration. This office now serves as the hub for all agency activities in the market. The Martin Group has received recognition for marketing communications excellence from the American Advertising Federation, the American Marketing Association, the Public Relations Society of America, and the Academy of Interactive and Visual Arts. Additionally, it has been selected as a ‘Top Private Company’ and ‘Fastest Growing Company’ by various regional news publications. The firm also benefits from a strategic equity investment from Hearst Newspapers.