Bozell

Bozell, established in 1921, is one of the oldest full-service marketing and communications agencies. The company provides integrated marketing services that include strategy development, research and insights, public relations, social media management, paid media, digital solutions, creative design, and content creation. Bozell specializes in several industries, including finance and insurance, consumer packaged goods, events and entertainment, energy, B2B, and both regional and national brands. Utilizing a proprietary approach known as Smartargeting, Bozell identifies and understands target markets to devise effective marketing strategies. Their comprehensive social media strategy encompasses editorial planning, affiliate and influencer marketing, social selling, and employee engagement. The agency also develops custom digital solutions tailored to client needs, ensuring they are equipped with the latest technology and optimized for the best user experience. In public relations, Bozell focuses on building awareness and fostering long-term relationships through media relations, crisis management, and integrated communication plans. They produce a variety of content formats aimed at engaging customers and promoting brand loyalty, including blogs, social posts, email marketing, and video content. Additionally, Bozell hosts a podcast series that explores current marketing trends, such as influencer marketing and the application of artificial intelligence in marketing.