Teads

Teads' Omnichannel Solutions

Teads offers a comprehensive suite of full-funnel omnichannel solutions designed to be delivered in premium, quality environments. These solutions enable businesses to connect with their audiences across various channels, including Connected TV (CTV) and digital screens. By leveraging their premium and exclusive inventory, Teads ensures that their clients' ads are seen in brand-safe and high-quality contexts. This approach not only maximizes reach but also enhances the effectiveness of marketing campaigns.

Teads' Cookieless Targeting

In an era where data privacy is paramount, Teads provides advanced cookieless targeting solutions. Their innovative approach allows for 80% more reach compared to traditional cookie-based campaigns. This is particularly significant as it ensures brands can still connect with a vast audience without relying on cookies, thereby adhering to privacy regulations and maintaining consumer trust. Teads' data-driven strategies ensure that marketing efforts remain highly effective even in a cookieless world.

Teads' Creative Optimizations

Teads employs evidence-based creative optimizations to enhance the performance of marketing campaigns. Their in-house creative studio team identifies the best format, positioning, and environment for each ad, ensuring optimal outcomes. By focusing on metrics such as brand lift, consideration, quality traffic, and purchase intent, Teads helps brands achieve their marketing objectives more efficiently. This meticulous approach to creative optimization ensures that every ad is tailored to resonate with the target audience.

Teads' Performance Measurement and Optimization

Teads collaborates closely with clients to measure and optimize performance across the entire marketing funnel using their proprietary TeadsAI technology. This involves tracking metrics from attention to action, ensuring that every aspect of a campaign is scrutinized and refined. By combining the strengths of quality media, data, and creative, Teads delivers sustainable business outcomes. Their focus on continuous measurement and optimization helps clients achieve better results and higher return on investment (ROI).

Teads' Brand-Safe Media Partnerships

To ensure that ads are delivered in safe and premium environments, Teads has established close and exclusive content partnerships. This not only safeguards brand reputation but also enhances the effectiveness of ad campaigns. With the introduction of Teads CTV, the company has expanded its premium inventory, offering brands even more opportunities to reach their target audiences in high-quality contexts. These partnerships are a cornerstone of Teads' commitment to providing brand-safe and impactful advertising solutions.