Blis

Blis's Advertising Platform

Blis offers an advanced advertising platform driven by real-world behavior, setting it apart from competitors that rely heavily on cookies or user IDs. By leveraging geo-based data sets, Blis can create highly targeted and effective advertising campaigns. The platform’s unique approach integrates data from various sources, resulting in enriched audience profiles that enhance campaign precision and effectiveness. This cookie-free method ensures user privacy while delivering accurate audience insights, enabling advertisers to reach their desired demographics more effectively.

Blis's Measurement Technology

Blis employs a patent-pending measurement technology that focuses on audience metrics rather than channel performance. This innovative approach allows advertisers to gain a clearer understanding of their campaign's impact by analyzing real-world audience behavior. By measuring the audience directly, Blis provides businesses with actionable insights that drive real business performance. This technology is instrumental in validating the success of campaigns across different formats, such as CTV, DOOH, Display, Video, and Audio, ensuring a comprehensive assessment of advertising effectiveness.

Blis's Global Presence

With regional offices spread across Europe, the US, Asia, the Middle East, and the Pacific, Blis maintains a robust global presence. This widespread reach allows the company to cater to a diverse range of markets and understand local consumer behaviors more effectively. By having a physical presence in these key regions, Blis can provide tailored solutions that meet the specific needs of advertisers in different parts of the world. This global footprint reinforces Blis’s ability to deliver consistent and high-quality advertising solutions on a global scale.

Blis's Privacy-First Approach

Blis is committed to a privacy-first approach in planning and buying advertising at scale. By not relying on cookies or IDs, Blis addresses growing privacy concerns and regulatory changes in the digital advertising landscape. The company’s integrated planning and buying platform ensures that all advertising activities are conducted with user privacy as a priority. This approach not only enhances user trust but also complies with global data protection regulations, making Blis a reliable partner for advertisers who are looking to engage with audiences responsibly.

Blis's Commitment to Sustainability

Blis is dedicated to reducing its environmental impact through a science-based sustainability plan. The company actively seeks to implement eco-friendly practices across its operations and encourages sustainable advertising strategies among its clients. Blis's commitment to sustainability is reflected in its ongoing initiatives and participation in industry-wide efforts to promote environmental responsibility. By integrating sustainability into its business model, Blis not only contributes to a greener planet but also aligns itself with the growing consumer demand for environmentally conscious brands.

Blis's #InspireInclusion Series

Blis actively promotes diversity and inclusion through its #InspireInclusion series. This initiative is designed to foster a more inclusive environment within the company and the broader industry. By highlighting diverse voices and stories, Blis aims to inspire change and encourage inclusive practices in advertising. The #InspireInclusion series underscores Blis's commitment to creating a workplace where diversity is celebrated, and all individuals have equal opportunities to thrive. This focus on inclusion not only enhances the company culture but also drives innovation and creativity within the organization.