Targetbase

Targetbase has been turning clients’ data into intelligence for 35 years, helping them transform how they acquire, engage, launch, win-back, expand, and grow with customer intelligence at the core. The company specializes in creating personalized, relevant, smart, timely, and optimized brand experiences. With locations in Dallas, TX, and Raleigh, NC, Targetbase serves clients in the automotive, healthcare, CPG, retail, and pet care industries. The company offers a range of services in data science, strategy, technology, and creative, including Martech roadmap, Marketing data cloud, Single customer view, Data enrichment/APIs, Omni™M / AgileID, and DMP / DSP integration. Targetbase generates actionable intelligence through analytical roadmap, cognitive insights, audience segmentation, predictive scoring, AI machine learning, and real-time reporting. It creates personalized brand experiences through experience planning, journey mapping, acquisition/retention, creative storytelling, content & messaging, and influencers/advocacy activation. Additionally, the company orchestrates these experiences using universal design frameworks, modular systems, and automation, offering services in digital experiences, performance media, addressable media, CRM/Direct, marketing automation, and program optimization.