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Primary Wave
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Primary Wave Employees
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Amy Ortner
Chief Business Affairs Officer & General Counsel
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Primary Wave Company Information
Primary Wave is a multifaceted music company that offers services spanning publishing, talent management, and film & TV production. The company collaborates closely with artists to market their music and elevate their brand presence through strategic marketing campaigns. It specializes in digital strategy and marketing, focusing on building artist song catalogs and advancing careers by integrating music with technology. Additionally, Primary Wave operates a content development division responsible for producing original content and serving as the studio for multiple productions. The company has established strategic international partnerships, including with Times Music in India and Nas Nuvens Catalog in Brazil, aiming to boost global music marketing and A&R opportunities. Primary Wave also engages in hosting special events and screenings, such as the 40th anniversary screening of Talking Heads’ ‘Stop Making Sense’. Furthermore, it curates a variety of playlists on Spotify, featuring music from its artists across diverse genres and themes.
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