Adam Lowenberg

Chief Marketing Officer @ Primary Wave arrow icon

Known information

  • Brings 17 years of music industry experience to the role
  • Was previously Senior Vice President of Marketing at Island Def Jam
  • Served as Senior Vice President of Marketing at Virgin Records
  • Held the position of Vice President of Marketing at Arista Records
  • Contributed to the multi-platinum success of artists like Avril Lavigne, Dido, Sarah McLachlan, Pink, Rihanna, and Bon Jovi

About Primary Wave

Primary Wave is a music company that provides a range of services including publishing, talent management, and film & TV production, alongside strategic marketing and digital strategy to enhance artist brands and careers.

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