Porsche Digital

Porsche Digital's History

Founded in 2016 with just 20 employees in Ludwigsburg, Porsche Digital has rapidly grown into a formidable entity within the digital and automotive sectors. The company's swift expansion into a diverse and international team of more than 600 experts underscores its commitment to innovation and excellence. With a presence in key global tech hotspots, Porsche Digital's evolution reflects its strategic alignment with Porsche Vision 2030, aiming to integrate digital advancements with automotive luxury.

Porsche Digital's Global Presence

Porsche Digital operates 11 offices worldwide, placing itself at the forefront of digital innovation. With locations in Ludwigsburg, Berlin, Palo Alto, Atlanta, Shanghai, Beijing, Shenzhen, Barcelona, Zagreb, Tel Aviv, and Guadalajara, the company taps into diverse technological ecosystems. This global footprint not only enables Porsche Digital to harness regional tech expertise but also ensures that it remains agile and responsive to market demands and emerging trends. These offices facilitate collaboration with local industry leaders and academic institutions, fostering a robust network of innovation.

Porsche Digital's Products and Services

Porsche Digital is dedicated to developing premium and customized in-car solutions that enhance the digital lives of customers. Integrating established digital ecosystems like Apple CarPlay®, the company creates seamless and intuitive user experiences. One of its flagship products, the My Porsche App, allows owners to engage with their vehicles and access a variety of services, from vehicle status updates to remote control functions. The focus on AI, quantum technology, cybersecurity, and deep tech ensures that Porsche Digital remains at the cutting edge of technological advancements.

Porsche Digital's Strategic Initiatives

As part of its strategic initiatives, Porsche Digital operates Porsche Ventures, an investment arm focused on promising technology companies. This initiative helps the company stay ahead in the competitive tech landscape by fostering innovation and securing early access to groundbreaking technologies. Additionally, the Porsche Digital Campus acts as a global nexus for collaboration between academia, industry, and associations, promoting knowledge exchange and joint research efforts. These initiatives are pivotal to Porsche Digital's mission to expand beyond traditional automotive boundaries into the digital realm.

Porsche Digital's Work Culture and Employee Benefits

Porsche Digital offers an enriching work environment that emphasizes flexibility, continuous learning, and employee well-being. Employees benefit from flexible working options, annual training budgets, and the opportunity to take sabbaticals, ensuring a healthy work-life balance and continuous professional development. The company's use of the SAFe methodology enables quick development and adaptation of innovative solutions, fostering an agile and responsive work culture. Additionally, Porsche Digital operates a whistleblower system, ensuring confidentiality and anonymity for reporting potential violations, highlighting its commitment to ethical practices.