Miele

Miele's History

Founded in 1899, Miele has maintained its status as an independent family-owned company for over a century. Originating in Gütersloh, Germany, Miele started as a manufacturer of cream separators, butter churns, and tub washing machines. Over the years, the company has evolved into a leading global brand known for its high-quality domestic and professional appliances. Miele's commitment to innovation and quality has solidified its reputation, making it a household name synonymous with reliability and performance.

Miele's Sustainability Initiatives

Miele is deeply committed to sustainability, aiming for 100% carbon-neutral products and a circular value chain with net-zero waste. The company has received the German Sustainability Award for its comprehensive approach to environmental responsibility. Miele is also a participant in the Science Based Targets initiative, targeting a 15% reduction in emissions during the use phase of its products from 2019 to 2030. Collaborative projects like the 'Greenhouse-Future Food System' in Australia and the 'Green City' project in Copenhagen further underscore Miele's dedication to creating a sustainable future.

Miele's Product Range

Miele's extensive product range includes household appliances such as the Generation 7000 series, featuring the innovative Dialog Oven that uses electromagnetic waves for cooking. The Triflex HX2 cordless vacuum cleaner, known for its 3in1 design and 60% increased suction power over its predecessor, exemplifies Miele's commitment to advanced technology. In addition to home appliances, Miele offers specialized products for the marine environment under Miele Marine and provides professional solutions for laundry, dishwashing, and medical use. Miele's products are renowned for their durability, with many tested to last the equivalent of 20 years of use.

Miele's Global Presence

Miele operates in 50 countries/regions through company-owned sales organizations and has a presence in about 50 additional countries via importers. Headquartered in Gütersloh, Germany, Miele has established a global network of Miele Experience Centers and showrooms, allowing customers worldwide to explore and experience their products firsthand. This extensive international reach enables Miele to cater to a diverse customer base, ensuring that their high-quality appliances are accessible to households and professionals around the globe.

Miele's Financial Performance

In the 2022 financial year, Miele achieved impressive sales of €5.43 billion. This robust financial performance reflects the company's strong market position and the high demand for its premium products. Miele's consistent financial growth is a testament to its strategic focus on innovation, quality, and sustainability. The company's ability to maintain profitability while investing in sustainable practices and advanced technologies positions it well for future growth and continued success in the competitive appliance market.