Hanson Dodge

Hanson Dodge, situated at 220 East Buffalo Street, Milwaukee, WI, is a company that excels in branding, campaigns, website development, media, and e-commerce. Their comprehensive services encompass brand strategy, brand positioning, consumer and market research, brand identity systems, naming, brand voice and personality, product packaging design, and brand guidelines. They also provide extensive marketing and media services, including campaign planning and activation, media strategy, planning and buying, advertising campaigns, video production and photography, paid and organic social media, influencer marketing, content strategy and production, search engine marketing (SEM), email marketing, search engine optimization (SEO), custom reporting dashboards, and analytics and optimization. Their e-commerce services cover full funnel activation, shopping and PLA campaigns, email and CRM management, affiliate programs, content planning and production, path-to-purchase optimization, social selling, e-commerce website development (DTC and B2B), e-commerce user experience, integration with critical systems (CRM, ERP, EMS, PIM), and custom reporting dashboards and analytics. In terms of website services, Hanson Dodge offers website design and development, website strategy and planning, user experience (UX) design and testing, project management, quality assurance testing, e-commerce solutions, CMS platform development, and website maintenance, support, and enhancement. The company boasts an in-house production team for photography and videography. Hanson Dodge has received numerous accolades, including Ad Age’s Midwest Small Agency of the Year - Silver, a prestigious 2019 Content Marketing Award, Kentico Site of the Year for VISIT Milwaukee, and wins at the 39th and 40th Annual Telly Awards. They have achieved significant results for clients, such as increasing awareness of Creminelli Fine Meats by 29% and driving a 32% increase in YoY revenue from 2020 to 2021, achieving 80% growth in travel guide downloads and 36% growth in total site sessions for the Utah Office of Tourism, generating $79.3M in estimated hotel revenue and 4.6M site visitors for the Utah Office of Tourism, up 23% from 2019, achieving a 30% compound annual growth rate for KEEN Utility since 2018 and doubling market share, and increasing DTC sales for KEEN Utility by 84% over 2020 projections during the pandemic. They also reintroduced the supplement brand NOW with a fully-integrated national brand campaign and offer a Flexible Planning Guide for marketing plans. Hanson Dodge was named Agency of Record by Visit Milwaukee.