Gusto

Gusto, initially launched in 2012 under the name ZenPayroll, is headquartered in San Francisco, CA, and employs a team of 2000 individuals. The company operates predominantly in the B2B sector, specifically focusing on Human Resources. Gusto offers a comprehensive platform that integrates payroll processing, employee benefits, and HR services, catering to more than 200,000 businesses nationwide. Annually, it handles tens of billions of dollars in payroll. The company’s services include the provision of health insurance and 401(k) accounts, alongside expert support for payroll, benefits, and HR management. Gusto participated in the Y Combinator W12 batch and has expanded its reach to include not only the United States but also Canada, with options for remote and partly remote services.