First Insight

First Insight offers comprehensive solutions for retail strategy and planning, including consumer and trend insights, forecasting, and strategic insights. The company provides design, merchandising, and sourcing solutions such as concept research, ideation, sourcing, product design insights, assortment building, and assortment rationalization. Specializing in retail price optimization, First Insight focuses on price and margin optimization. Their supply chain planning solutions encompass plan and inventory optimization, allocation optimization, and in-season optimization. Marketing and selling solutions include brand and wholesale sales, market research, creative and messaging, and campaigns and targeting. Serving industries like apparel, fashion, and footwear, First Insight utilizes zero-party consumer data to help retailers make more profitable product, marketing, and pricing decisions. By combining voice of customer data with AI, they enable retailers and brands to create more profitable products and experiences. Their digital testing platform helps retailers drive growth by unlocking value from their target customers. Recognized by leading analyst firms such as Gartner, IDC, and Forrester, First Insight has been listed in Gartner’s Retail Assortment Optimization Applications in Merchandising Market Guide, named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization, and identified as a Sample Vendor by Forrester in Tech Tide™: AI and Analytics for Retail. The company’s platform, InsightSUITE, integrates with various existing applications and systems, providing actionable consumer insights to make product, pricing, and marketing decisions. With access to consumer panels of over 300 million in 62 locales and 73 languages, First Insight delivers feedback within 24-48 hours. Their solutions help retailers optimize assortments, increase gross margin, and capitalize on trends with data-driven customer insights. First Insight supports retailers and brands across the lifecycle, including strategy and planning, product design and merchandising, pricing, planning and inventory optimization, and customer-led marketing initiatives, ultimately improving sell-in, conversions, and campaign results by letting customers guide sales and marketing initiatives.