Circana

Circana is a global company that provides a wide range of solutions including market analysis, consumer insights, innovation, marketing, analytics, supply chain, technology, and collaboration gateways. The company offers a platform called Liquid Data Engage to help retailers make better decisions and a product named Liquid Data Go™ designed for emerging brands to identify growth potential. Circana operates in numerous countries such as Australia, Brazil, Canada, China, France, Germany, Greece, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, South Africa, Spain, UK, and USA. It measures over 4 trillion in global consumer spend covering over 30 million products and provides real-time visibility into consumers and markets in 23 countries, representing 75% of the world’s GDP. Circana offers insights across 26 industries, more than 2,000 categories, and over 500,000 stores through its various platforms, including Circana Marketplace, an open and expanding partner ecosystem accessible within a single technology platform. The company’s MULO+ solution integrates data across e-commerce and brick-and-mortar channels to provide a comprehensive view of consumer behavior. Circana also supports diverse supplier ecosystems through its Diversity Advantage Program, helping minority- and women-owned small CPG businesses grow. The company engages in various philanthropic initiatives globally, partnering with organizations like Love The Hair You Wear and the Dell Young Leaders Foundation. Circana has been recognized in industry analyst reports such as Gartner’s Hype Cycle for Consumer Goods 2023 and The Forrester Wave™: Retail Planning Platforms, Q4 2023. Formed from the merger of IRI and NPD in 2023, Circana combines decades of market information expertise and uses the Liquid Data® platform to integrate cross-industry data and advanced analytics. The company also provides a tool called Checkout for understanding consumer engagement and shopping behaviors.