Advertima

Advertima is a company that converts physical grocery stores into revenue-generating Retail Media channels through its Audience AI and Smart Signage solutions. Advertima’s Audience AI transforms in-store shoppers into relevant audiences and provides retailers with unique, accurate, and valuable first-party data. The Smart Signage solution allows retailers to offer offline media space with smart targeting capabilities and performance-based pricing models, delivering targeted content in real-time to the right target groups in stores. Advertima’s Computer Vision platform offers best-in-class 3D Computer Vision technology for real-time visual interpretation of people and their behavior in physical spaces, processing visual input within 70 milliseconds without cloud processing and without storing any images or videos. The technology respects privacy by not using facial recognition or collecting biometric data, and only processes minimal anonymized data, ensuring compliance with European data protection legislation. Advertima’s solutions have been implemented in various retail environments, including TopPharm, the largest group of independent pharmacies in German-speaking Switzerland, SPAR, a leading global grocery retailer, and TopCC, a cash-and-carry market in Switzerland. These implementations have resulted in significant benefits, such as increased sales and over 10,000,000 in-store visitor trackings in one year. Advertima’s Audience AI integrates seamlessly into existing Retail Media ecosystems, empowering Retail Media departments to offer online-like performance marketing capabilities to brands. Additionally, the Smart Signage solution allows advertisers to book media space and manage their campaigns independently via an ad booking platform.