ADARA

ADARA is a company that leverages a sophisticated data-driven platform, utilizing over 24 billion data elements and 1.7 billion digital identities. These resources are sourced from more than 270 data partners across over 100 countries. The company provides a range of services including audience activation, analytics, advertising campaigns, on-demand insights, and CRM & loyalty solutions. ADARA’s offerings are enriched with real-time insights for destination decision-making, consumer intelligence, and a high-fidelity ID graph that facilitates meaningful consumer interactions. Employing artificial intelligence and predictive intelligence, ADARA aims to enhance digital marketing strategies and customer engagement. The company is committed to a privacy-first approach, ensuring data compliance and protecting its reputation. Furthermore, ADARA engages in strategic partnerships to boost digital marketing performance, with notable collaborations including the Mandarin Oriental Hotel Group and Active International.