Waterfront Brands

Waterfront Brands provides a complete line-up of premium brands across its divisions, manufacturing and distributing products to dealers and distributors throughout North America. The company offers original equipment manufacturing to a diverse portfolio of industries. With manufacturing facilities located in Minnesota, Oklahoma, and Florida, and multiple distribution centers, Waterfront Brands serves a diverse dealer network and consumer markets. The company’s flagship brands include ShoreMaster, HydroHoist, and Neptune Boat Lifts. ShoreMaster specializes in premium aluminum docks, boat lifts, and accessories, while HydroHoist is the oldest and largest hydro-pneumatic boat lift manufacturer in the world. Neptune Boat Lifts focuses on aluminum lifts for coastal saltwater environments. Other notable brands under Waterfront Brands include Rhino Marine Systems, PolyDock Products, ShoreMaster Fabrics, RotoMold USA, and HyPower. Rhino Marine Systems offers floating steel docks, PolyDock provides rotationally molded, polyethylene floating dock systems, and HyPower is a leading technology company in the power pedestal industry. RotoMold USA specializes in large part rotational molding with in-house mold repair and lab testing. The company also operates e-commerce channels such as ShopShoreMaster.com, TotalMarina.com, and BoatLiftandCanopy.com. The acquisition of Tide Tamer Waterfront Products has expanded Waterfront Brands’ coverage in the saltwater market, with Tide Tamer manufacturing aluminum watercraft lifts and docks for these environments.