Rootstrap

Rootstrap, established in 2011, is a custom software development company serving clients across diverse industries such as education, healthcare, financial services, e-commerce, and retail. The company operates offices in Montevideo, Uruguay; Buenos Aires, Argentina; Medellin, Colombia; and Los Angeles, USA. Rootstrap offers a wide range of services including design and user experience, product strategy, web and mobile development, cloud and DevOps, artificial intelligence, and quality assurance. Their expertise spans UX research, user-centered design, accessibility and ADA compliance, and visual design systems. They specialize in backend and APIs, code audit, technical product discovery, load and performance tests, and QA testing. Additionally, Rootstrap provides cloud consulting, cloud infrastructure management, DevOps and CI/CD, DevSecOps, and cloud migration and process automation. Their AI services include natural language processing, generative AI, end-to-end projects, AI product strategy and discovery, and AI ethics. Rootstrap has collaborated with notable clients such as MasterClass, Madison Reed, Livestock Health, and Emeritus, delivering impactful projects like new feature development and revenue doubling for MasterClass, a mobile app for Madison Reed, an AI model for Livestock Health, and tech stack modernization for Emeritus. The company also offers QA audit, QA automation, accessibility testing, and load and performance testing, along with strategic planning, user-centered product discovery, and product strategy services. Rootstrap maintains a blog covering topics like AI/machine learning, agile methodologies, blockchain, DevOps, development, marketing, product design, QA/testing, security, and soft skills. Recognized as Los Angeles’ Most Reviewed B2B Leader for 2024 by The Manifest, Rootstrap is committed to ethical and responsible AI, ensuring transparency, fairness, and unbiased ML models.