PlusMedia

PlusMedia's Direct Response Marketing

PlusMedia specializes in Direct Response Marketing, helping brands connect with their target audiences through measurable and impactful campaigns. With over 23 years in the industry, PlusMedia has developed a deep understanding of consumer behavior, enabling them to design and execute strategies that drive engagement and sales. Their services span various media channels including direct mail, social media, connected TV, and digital audio, ensuring a broad reach and diverse touchpoints for effective consumer interaction.

PlusMedia's Media Monetization Services

PlusMedia offers robust Media Monetization services, allowing clients to generate additional revenue through third-party advertisements. This service leverages various channels such as ecommerce shipments, BOPIS orders, emails, and catalogs. The dedicated monetization team at PlusMedia, with extensive experience in launching new media programs, ensures that clients can maximize their media assets efficiently. This approach not only enhances the client’s revenue streams but also provides advertisers with valuable access to targeted consumer segments.

PlusMedia's Proprietary Pinpoint Tool

PlusMedia has developed Pinpoint, a proprietary media planning tool that enhances the precision and effectiveness of their media strategies. Pinpoint allows for detailed audience analysis, media performance tracking, and comprehensive campaign optimization. This tool is integral to PlusMedia's end-to-end campaign management, from planning to execution and analysis, ensuring that clients receive tailored media strategies that deliver measurable results. The use of advanced technology like Pinpoint underscores PlusMedia's commitment to innovation and excellence in direct response marketing.

PlusMedia's Client Success Stories

PlusMedia has a proven track record of delivering exceptional results for their clients. Notable successes include achieving a 1,000% increase in circulation for Harry's and a 200% ROI for Charles Tyrwhitt through transit media campaigns. Their campaigns for Feeding America resulted in a 200% lift in response and one of the largest single direct marketing donations ever received by the organization. These success stories highlight PlusMedia's ability to craft and execute highly effective media strategies that drive significant growth and engagement for their clients.

PlusMedia's Strategic Investment

PlusMedia received a strategic investment from Lightview Capital, a move that underscores the company’s potential for growth and innovation in the direct response marketing industry. This investment enables PlusMedia to expand their service offerings, enhance their technological capabilities, and further solidify their market position. The partnership with Lightview Capital is a testament to PlusMedia's robust business model and their consistent delivery of high-value results to their clients.