Plausible Analytics

Plausible Analytics is an open-source web analytics tool released under the AGPL license, designed to be self-hosted and compliant with GDPR, CCPA, and PECR regulations. It does not use cookies or collect personal data, ensuring user privacy. Hosted in the EU on EU-owned cloud infrastructure, Plausible Analytics is funded solely by subscription fees from its users. The tool features a lightweight script that adds less than 1KB to page weight and provides a simple, intuitive dashboard with essential metrics. Users can import historical data from Google Analytics and integrate with Google Search Console. Plausible Analytics supports goal tracking, funnel analysis, and revenue tracking, and can be integrated with platforms like WordPress, Ghost, Squarespace, Wix, and Weebly. It offers a proxy feature to serve the script as a first-party connection, a public roadmap, and is open to community feedback. Users can share their stats publicly or via secure links and receive email and Slack reports for traffic spikes and regular updates. The tool supports UTM tags for tracking marketing campaigns, rollup reporting for aggregating stats from multiple sites, and provides a stats API for custom-built dashboards. Additionally, Plausible Analytics offers a white-label solution for reselling web analytics.