Pattern Brands

Pattern Brands is a brand platform in the Direct-to-Consumer (DTC) era, headquartered at 228 Park Ave S., New York, NY 10003. With over a decade of experience in eCommerce, brand building, and working with founders, Pattern Brands has built a portfolio of 7 brands that serve millions across the United States. The company is backed by an array of world-class investors and has raised $25 million as reported by Business of Home and $60 million to acquire DTC home brands as reported by Retail Dive. Pattern Brands acquires brands with high-quality products and loyal audiences, including Miracle, Onsen, Poketo, GIR, Open Spaces, Letterfolk, and Yield. Miracle, which joined in 2023, focuses on designing sheets that leverage the latest technology for better sleep. Onsen, which joined in 2022, is known for its redesigned bath towels. Poketo, also joining in 2022, creates collections of artful accessories. GIR, which joined in 2021, designs high-quality kitchen tools. Open Spaces, joining in 2020, offers organization systems designed to be seen. Letterfolk, which joined in 2021, provides customizable homewares. Yield, joining in 2022, crafts design-forward products for the home. Pattern Brands previously built Gin Lane, a brand-building agency that helped brands build over $15 billion worth of market share.