LeadPoint

LeadPoint, with its corporate headquarters in Plano, TX, and a contact center in Troy, MI, is a leader in the online lead generation industry. The company offers advanced scoring, pricing, and matching algorithms for lead sellers, leveraging state-of-the-art technology including proprietary algorithms, machine learning, and feedback loops for enhanced validation and lead scoring. LeadPoint operates a performance advertising platform that includes a Marketplace for Buyers and a Marketplace for Sellers, ensuring full transparency in transactions with visible market dynamics setting pricing. Buyers can filter leads by consumer-product interest, geographic, demographic, and credit characteristics, connecting them with motivated consumers seeking mortgages, personal loans, or other significant purchases. For lead sellers, LeadPoint provides comprehensive solutions including form development, hosting, optimization, analytic support, data validation, and both branded and non-branded sales. The company has generated over 10.5 million leads and facilitated over 14 million lead transactions, utilizing a domestic, full-service contact center to connect buyers with qualified prospects. LeadPoint also offers a self-service platform for managing insertion orders, lead delivery, and reporting, along with best-in-class data validation through proprietary logic and third-party hygiene leaders like Neustar and BriteVerify. Additional services include live transfer of pre-screened consumers directly to sales reps and a Pay Per Conversation platform, ensuring payments only for conversations with interested consumers. Lead sellers benefit from faster payouts, with payments every two weeks, and detailed reporting for better insight into campaign performance. LeadPoint revolutionized the online lead generation industry by establishing the first web-based lead exchange in 2004 and continues to purchase hundreds of thousands of leads every month by over 2,000 buyers across North America and Europe.