MediaAlpha

MediaAlpha, established in 2011, offers efficient and scalable customer acquisition solutions primarily for the insurance industry, leveraging advanced technology and data science. The company provides a lead-buying platform that enables insurance agents to connect with high-intent insurance shoppers, along with a fully managed service option, custom integrations, and industry-leading technology. MediaAlpha’s platform allows advertisers to target serious shoppers across leading brand, metasearch, and comparison search websites, offering tools for real-time, granular control and full source-transparency with every buying and pricing decision. The company uses predictive analytics to assess conversion probabilities and expected customer lifetime value for every visitor in real time. MediaAlpha operates in multiple locations, including Los Angeles, Tampa, Seattle, Phoenix, and Taipei, and has been recognized by Fortune as one of the Best Places to Work in Marketing and Advertising. In Q1 2024, MediaAlpha reported a revenue of $127 million and a transaction value of $219 million, both up 13% year over year. The company also offers a browse-and-buy feature for insurance agents to filter and select leads based on specific criteria and provides a platform for State Farm agents with flat-fee, subsidized pricing and industry-leading customer service. MediaAlpha’s mission is to build a real-time, transparent, and results-driven ecosystem that efficiently connects businesses with high-intent customers, using data science models that integrate with user experience decision engines to optimize customer acquisition and monetization efforts.