Guidance

Guidance provides comprehensive ecommerce solutions for both business-to-consumer (B2C) and business-to-business (B2B) sectors. The company specializes in web development, enhancing customer experience, and integrating digital wallets, utilizing platforms such as Adobe Commerce (Magento), Optimizely (Episerver), BigCommerce, and Shopify Plus. In 2023, Guidance was recognized as the Commerce Partner of the Year by Optimizely. Their solutions include features like store locators, digital wallet functionality, and online reputation management. Additionally, Guidance engages in custom integration of Enterprise Resource Planning (ERP), Product Information Management (PIM), and Digital Asset Management (DAM) solutions for their clients. They employ a headless commerce approach to ensure flexibility and customization in their ecommerce offerings. The company is also skilled in conducting large-scale data migrations and platform transitions, specifically from Magento 1 to Magento 2, and develops Progressive Web Apps (PWAs) to enhance the mobile user experience. Furthermore, Guidance offers personalized SMS marketing and automated customer engagement solutions to foster direct and effective communication with customers.