Foundry Brands

Foundry Brands' Investment Strategy

Foundry Brands focuses on investing in and growing brands that are impactful and enrich people's lives. Their strategy includes leveraging a specialized team of brand-building and operational experts to elevate the brands they acquire. This approach not only aims to enhance the product offerings but also to build robust communities of loyal customers. By investing in a diverse portfolio of brands, Foundry Brands seeks to create synergies that drive growth and add value to each individual brand under their management.

Foundry Brands' Acquired Companies

Foundry Brands has successfully acquired multiple brands across various sectors. Notable acquisitions include Blu Atlas, Stryx, and Supply, which have significantly bolstered its presence in the men's personal care market. Additionally, Foundry Brands owns Benevolence LA and Craft & Kin, both of which focus on home decor with an emphasis on comfort, style, and charitable contributions. These acquisitions demonstrate Foundry Brands' commitment to diversifying their portfolio and enhancing their market presence.

Foundry Brands' Specialty Products

Among the unique offerings under Foundry Brands' portfolio is the LevelMate, a patented Bluetooth RV leveling tool designed to simplify the leveling process for RV users. This product is part of TechnoRV, a leading e-tailer in the RV technology space that offers products aimed at improving safety, security, and internet connectivity for RV enthusiasts. The LevelMate exemplifies Foundry Brands' dedication to innovation and providing practical solutions that enhance the customer experience.

Foundry Brands' Media Presence

Brands under Foundry Brands' portfolio are frequently featured and recommended by national publications, significantly driving brand awareness and organic demand. This media presence not only enhances the credibility and visibility of the brands but also helps in building a loyal customer base. The consistent media coverage underscores the quality and impact of the products offered by Foundry Brands, reinforcing their reputation in the market.