Explorer Research

Explorer Research provides a wide range of solutions including Shopper Insights, Packaging Optimization, Path to Purchase, E-Commerce & Usability Testing, and a Shopper Activation Framework. They utilize advanced methods such as ExplorerExpress, Eye Tracking, Immersive Qualitative, Virtual Reality, and Shopper Labs to gather insights. Their Shopper Labs in Chicago and Toronto are equipped with cutting-edge technology to observe and measure shopper activity, emphasizing in-situation testing combined with biometrics to capture both emotional and behavioral data. As part of Savanta, a global data, market research, and advisory company, Explorer Research offers agile, modular solutions for packaging and shopper insights through ExplorerExpress and uses Tobii Pro Eye Tracking equipment exclusively for behavior-based insights. Their Shopper Activation Framework helps target shopper and trip opportunities to drive sales, and their e-commerce usability testing employs eye tracking to understand shopper engagement with websites. They also provide immersive qualitative research using 3D environments to replicate real store settings for deeper insights. Explorer Research has affiliations with global offices in the USA, Canada, UK, Netherlands, and India, and offers a learning center for data-driven marketers. Their case studies highlight work with brands like Sanofi, Walmart, Mondelez, and Nestlé. They focus on sustainable packaging solutions and eco-friendly practices, and offer personalized packaging options for alcoholic beverages to create unique consumer experiences.