Directions Research

Directions Research, founded over 30 years ago, is an employee-owned market research firm headquartered in Cincinnati, Ohio, with regional offices across the country and a global reach. The company serves a diverse array of industries including Consumer Goods, Healthcare, Finance, Technology, Retail, and Restaurant. Directions Research offers a comprehensive suite of services such as Market Assessment, Innovation, Product Testing, Brand Equity & Tracking, Insights Development, and Visual Insights. The firm is known for its proprietary solutions like CrowdSight™, a behavioral science-based screening tool, and Insights to Influence™ (i2i), a foundational approach to insights development. Additionally, Directions Research provides custom-designed brand equity research solutions and the AMO Adaptive Marketing Optimizer for optimizing marketing communications and product concepts. The company has been ranked as an Insights Association Top 50 U.S. Insights & Analytics Company and a Top 25 Market Research Company. In 2018, Directions Research acquired SEEK Company, a qualitative insights consultancy, and in 2021, it acquired Aimpoint Research, a strategic intelligence firm specializing in agri-food. The company implemented a ‘Work from Anywhere’ policy and expanded its workforce by hiring 47 new employees in 2021. By 2023, Directions Research reached $1 billion in cumulative sales with over 230 employees and 56 employee shareholders. The firm has been named a Top Workplace by the Cincinnati Enquirer for seven consecutive years and conducts over 50% of its healthcare research internationally. Directions Research ensures data security through annual SOC 2 Type II audits and HIPAA/HITECH reviews and boasts a dedicated in-house creative team for visual communication and insights development.