Alan Newman Research

Alan Newman Research, based in Richmond, Virginia, has over four decades of experience in delivering research solutions tailored to the needs of businesses and government entities. The company excels in both quantitative and qualitative research methodologies, serving a diverse range of industries including consumer goods, financial services, healthcare, insurance, and government agencies. Alan Newman Research operates the Richmond Focus Group Center, a top-rated facility for qualitative research and usability testing, which was completely renovated in 2019 and features a viewing room that accommodates 15 people with tiered seating and WiFi access. The company is certified as a small business for federal government contracting and holds Virginia SWAM certification. It is also listed on the federal GSA schedule and has maintained a research contract with the Centers for Medicare & Medicaid Services since 2010. Alan Newman Research frequently participates as a subcontractor on state and federal government contracts. The company offers a wide array of services including focus groups, in-depth interviews, discovery groups, communications and message testing, bulletin boards, online communities, UX and UI testing, ethnography, tracking studies, brand testing, ad testing, concept testing, naming studies, longitudinal studies, and predictive modeling. They specialize in recruiting hard-to-reach audiences such as rural Medicare and Medicaid beneficiaries, C-suite executives, financial advisors, LGBTQ cancer survivors, hospital discharge planners, young adult residents of public housing, high-net-worth individuals, caregivers of people with diabetes, and kidney dialysis patients. Alan Newman Research has collaborated with a variety of clients, including major television networks, federal agencies, healthcare systems, and nonprofit organizations. The company developed the Discovery Group™ process, which combines practical and projective at-home exercises with subsequent focus groups to conduct exploratory research that uncovers the emotional and rational factors influencing audience behavior. They utilize advanced analytics to identify connections, patterns, and relationships in data, and their dedicated field services division ensures expert recruiting conducted in-house. Alan Newman Research provides expert research analysis and reporting to support strategic planning and decision-making.