Criteo

Criteo's Commerce Media Platform

Criteo offers a cutting-edge Commerce Media Platform designed to connect advertisers with retailers and publishers, driving commerce on the open internet. This platform is instrumental for brands seeking to maximize their reach and engagement in a digital-first world. Leveraging AI and Predictive Bidding technology, Criteo optimizes campaigns to meet Key Performance Indicators (KPIs) and enhance customer acquisition and retention. The platform also provides dynamic product recommendations based on user intent, significantly boosting sales.

Criteo's Commerce Growth Solutions

Criteo's Commerce Growth platform offers automated solutions for customer acquisition and retention, ensuring brands can scale effectively in a competitive market. The platform employs Shopper Graph technology, which connects shopper IDs with commerce data to optimize and scale campaigns. Additionally, Criteo supports a variety of digital ad formats, including video and rich media, and employs Dynamic Creative Optimization+ for real-time creative decisioning. This suite of tools ensures that ads are seen by the right audience, at the right time, enhancing overall advertising effectiveness.

Criteo's Retail Media

Criteo’s Retail Media platform is designed to help brands reach and convert shoppers with relevant ads near the digital point of sale. This platform is particularly beneficial for brands and agencies looking to leverage retail media on the open internet. Criteo has secured its first MRC accreditation for retail media measurement, underscoring its commitment to maintaining high standards of quality and performance. Notably, David Jones selected Criteo as its retail media partner, highlighting the platform's efficacy and industry trust.

Criteo's Commerce Max and Commerce Grid

Criteo's Commerce Max platform is tailored for brands and agencies seeking to optimize retail media on the open internet. Complementing this, the Commerce Grid platform connects media and commerce through programmatic solutions, benefiting media owners, agencies, and retailers. These platforms enable users to control, scale, and maximize the monetization of both digital and physical assets. By analyzing data from consumer transactions across thousands of US and EMEA retailer partners, Criteo provides deep insights into how onsite advertising influences consumer buying behavior.

Criteo's Resource Center and Support Services

Criteo provides a comprehensive Resource Center that includes reports, guides, webinars, and more, aimed at informing ad strategy and optimizing campaign performance. The company also maintains an insightful blog that offers fresh perspectives on commerce media and digital advertising. Additionally, Criteo offers a Support Center with FAQs, guides, and other resources to help users maximize their campaigns. The Commerce Academy is another valuable resource, helping marketers achieve their career goals and enhance campaign performance through targeted training and education.