Sovrn

Sovrn operates a multifaceted technology platform tailored for publishers, focusing on maximizing advertising revenue and enhancing operational efficiency. The company’s offerings include an ad exchange service that connects publishers with premium content creators and engaged audiences, and commerce solutions that monetize product links through affiliate marketing and partnerships with merchants. Sovrn also delivers a range of data services, providing market insights, data monetization, and access to a data collective for deeper consumer understanding. Additionally, its Signal service is designed to measure and monetize reader engagement to further increase ad revenue. Sovrn maintains a Trust Center to ensure adherence to privacy, legal, and security standards, and employs a team of ad operations specialists with extensive experience. The company’s proprietary wrapper technology enhances ad exchange performance by facilitating a single page-level auction. Sovrn also offers robust, real-time custom reporting tools for various teams within publishing organizations, aiming to help publishers increase earnings, gain knowledge, and achieve growth through comprehensive data and monetization tools.