CreativeX

CreativeX leverages AI-powered technology to maximize the impact of creative decisions by aggregating global content from major platforms and Digital Asset Management (DAM) systems into a unified system of record. The company tracks important metrics and maps them to business outcomes using customizable software, empowering over 1,000 agencies to scale creative learnings and best practices. CreativeX provides tools for end-to-end creative workflows, including Pre-Flight, In-Flight, and In-Sync evaluations, and offers a Creative Quality Score to measure and improve digital ad suitability. The company reports significant improvements in brand lift, impressions per dollar, and sales driven by strong creative. CreativeX has offices in New York, London, and Portland, with a globally distributed remote team, and operates on a 4-day work week with ‘Elevate Fridays’ for personal development. Employees receive fully paid medical, dental, and vision insurance in the US, private medical insurance in the UK, unlimited paid time off in the US, generous time off in the UK, and stock options. The company tracks creative quality by market, brand, agency, and channel, measuring visual, audio, and copy best practices, and provides pre-flight and in-flight evaluations. CreativeX also measures the activation, localization, and reuse of creative assets, offering insights into global and local media investment opportunities. The company’s products include Creative Lifecycle, Brand Consistency, and Inclusive Representation. CreativeX has achieved ISO27001:2022 certification for information security management, stores customer data within Amazon AWS and DigitalOcean data centers, and enforces multi-factor authentication and customizable password settings for platform security.