April Crichlow

CMO @ Centrical arrow icon

Known information

  • Has 20+ years of global marketing experience in the high-tech industry
  • Previously the Global Head of Marketing for SAP SuccessFactors
  • Led strategic marketing plans to grow global brand recognition, revenue, customer success and category creation of human experience management (HXM)
  • Served as a Diversity and Inclusion Lead at SAP
  • Led global thought leadership and strategic partnerships inspiring an inclusive culture, women’s equality, supplier diversity, and sustainable supply chains
  • Honored by various organizations including CRN’s 'Women of the Channel' and as a 'Top 100 Ethnic Minority Executive' by EmPower
  • Holds a B.A. in Communications and Marketing from Simon Fraser University

About Centrical

Centrical, founded in 2013, provides a comprehensive suite of software solutions designed to enhance the performance of frontline employees across various industries.

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