AppLovin

AppLovin is a technology company that provides a range of solutions aimed at helping businesses connect effectively with their ideal customers. The company offers a suite of products including AppDiscovery, MAX, SparkLabs, AppLovin Exchange, Array, Adjust, and Wurl, which are designed to increase Average Revenue Per Daily Active User (ARPDAU), scale advertising impressions, acquire valuable users, increase in-app purchases (IAPs), and expand reach. AppLovin’s technology leverages AI models that train against billions of data points, enhancing the efficacy of its offerings.

The company also features a resource center that includes success stories, a blog, a video library, guides, reports, and a glossary to support businesses in their marketing efforts. Additionally, AppLovin hosts events and provides platforms for learning and inspiration, which include creative trends reports and industry insights. With tools to optimize the entire advertising stack and real-time automated tools, AppLovin helps create more value across customers’ lifecycles. The company’s technology reaches 1.4 billion daily active users and features over 4,000 CTV channels, focusing on optimizing performance with powerful, unified analytics and monetizing customers on CTV platforms. AppLovin has driven over $10 billion in cumulative spend on their advertising network.