Viamedia

Viamedia's Advertising Solutions

Viamedia specializes in cross-media advertising solutions tailored for local, regional, and national businesses and brands. The company's services encompass ad sales management and monetization solutions for a variety of platforms, including cable TV, MVPDs, telcos, OTT/streaming, and other video providers. Viamedia's innovative technology platform, QTT®, bridges the gap between traditional linear TV advertising and digital advertising, enabling linear TV ads to function like digital ads. This capability transforms how advertisers reach their audiences, offering enhanced targeting and measurement.

Viamedia's Technology Platforms

Viamedia integrates several advanced technology platforms to streamline advertising operations. Parrot ADS enables the simultaneous management of traditional and CTV/Dynamic ad insertion, while placeLOCAL™ is a TV Advertising Intelligence Platform designed for precise targeting and scheduling of TV ad campaigns. SpotHop™ automates impression-based sales and management, facilitating efficient ad operations. Moreover, XMetrics™ provides a Cross-Media Reporting Dashboard for transparent campaign analysis, and the Business Intelligence Genie™ platform supports internal data governance and strategic insights.

Viamedia's Market Reach and Infrastructure

Viamedia operates in over 70 markets across the United States, placing nearly 1 million linear ads daily in 160 zones. The company's centralized national data center boasts redundant scalable fiber connectivity and nearly 1 petabyte of raw storage capacity, ensuring robust and reliable operations. Viamedia partners with more than 70 video providers nationwide, offering technical equipment efficiencies by providing or upgrading ad insertion equipment at minimal cost. This extensive infrastructure supports their comprehensive advertising and campaign management services.

Viamedia's Creative and Reporting Services

Viamedia offers a wide range of creative services, including the production of TV commercials, digital ads, and B2B videos. Their Cross-Media Reporting Dashboard, XMetrics™, integrates seamlessly with popular marketing software such as Google Analytics, MailChimp, LinkedIn, and Yelp, providing clients with transparent and actionable insights. The company also offers a marketing insights newsletter, keeping businesses informed of the latest trends and strategies. This holistic approach ensures that clients can optimize their marketing efforts across multiple channels.

Viamedia's Community and Industry Involvement

Founded in 2001 by seven entrepreneurs, Viamedia has a longstanding history of supporting community initiatives. The company partners with non-profit organizations like United Way, Feeding America, and Goodwill, demonstrating a commitment to social responsibility. Viamedia's involvement in these initiatives highlights their dedication to giving back to the community. Through their partnerships and community work, Viamedia not only enhances their corporate image but also fosters a positive impact on society.