True Fit

True Fit is an AI-driven platform designed to help retailers boost conversion rates and reduce returns by providing personalized fit recommendations. With 80 million active users, True Fit serves 29,000 brands and processes 21 billion product detail pages (PDPs) annually. The platform offers a 2% average increase in site-wide conversion rates and can reduce size bracketing returns by up to 40%. Additionally, True Fit provides a 4.5% average increase in site-wide revenue per session (RPS). Trusted by hundreds of retailers and thousands of brands, True Fit’s Fashion Genome is the world’s largest fashion data set. The company partners with Shopify to offer AI fit guidance to merchants of all sizes, including product-fit advice, personalized fit recommendations, performance analytics, and virtual support. True Fit supports sizing and languages in more than 45 countries and offers various pricing and feature packages to grow with retail partners. The platform’s AI fit recommendations cover menswear, womenswear, kidswear, footwear, swimwear, intimates, petite, and plus sizes, and it can be integrated into retail sites in just minutes. True Fit has been featured in various news outlets for its AI-powered fit recommendations and partnerships. The platform provides fit guidance for every body, every size, and every brand, with a Sliding Scale of Personalization solution that ranges from zero-click to full personalization. True Fit also includes on-demand analytics dashboards to track performance and shopper behavior, helping retailers expand into new markets by supporting international size systems.