Trax

Trax is a company that offers comprehensive cloud-based solutions tailored for consumer packaged goods (CPG) companies and retailers. The company’s technology suite includes advanced real-time shelf monitoring and analytics, powered by computer vision technology. Trax employs a flexible, on-demand workforce to ensure efficient retail execution. Additionally, it offers a shopper engagement platform that includes a rewards program, enhancing customer interaction and loyalty. Trax also provides valuable insights and analytics for category management, helping businesses optimize their shelf space and product placement. The company has secured significant funding, amounting to $50 million from Deutsche Bank, and has formed a strategic partnership with Salesforce, integrating with the Salesforce AppExchange through the Trax Connector. Serving 30 of the top 50 consumer-goods companies globally, Trax has established itself as a leader in the retail management solution sector.