The Well - Creative Consultants

The Well is a human-centred marketplace specializing in marketing, advertising, communications, and technology. It provides clients with support and advice, recommending the best individuals and teams for each job at no cost and without obligation. Individual projects range from $200 to over $200,000 and can include design, websites, writing, videos, branding, SEO, software development, and more. Team projects can encompass campaigns, launches, platform development, and other bespoke services tailored to client needs. Fractional contracts are flexible, available on a weekly, monthly, annual, or customized basis, with temporary staff integrating directly with client teams locally or remotely within Canada. The Well curates and vets Canadian freelancers and consultants through a 22-point proprietary vetting process, designating them as either Project Specialists or Fractional Contractors. The digital platform emphasizes a trust-based approach, moving away from transactional-driven marketplaces. The Well offers zero-cost guides to help clients save time and gain context, recommending specialists that align with their timelines and budget. It centralizes all estimates and invoices, providing a single point of contact for managing POs, contracts, and collections. In early 2023, The Well added an accounting and operational vertical. Specialists set their own rates, and clients are billed only for the agreed budget with no hidden fees. The fractional roster allows for quick and confident gap-filling, avoiding costly commitments to inexperienced or immediate permanent hires. The Well also offers white-label contractors for seamless support across various disciplines and shares insights on the gig economy through its Gigenomics resource hub.