TechStyle Fashion Group

TechStyle Fashion Group's History

Founded in 2010, TechStyle Fashion Group has established itself as a pioneer in the online global fashion incubator space. Over the years, the company has developed a unique approach to fashion retailing, leveraging a digitally native, vertically integrated, and membership-centered business model. This innovative approach has allowed TechStyle to launch and expand several successful brands, marking its growth and influence in the fashion industry.

TechStyle Fashion Group's Business Model

TechStyle Fashion Group employs a digitally native, vertically integrated, membership-centered business model. This model allows the company to streamline its operations, from design and manufacturing to marketing and sales, ensuring efficiency and cost-effectiveness. The membership aspect offers personalized experiences and exclusive benefits to customers, fostering brand loyalty and repeat business. This business model has been pivotal in TechStyle's ability to launch and expand brands successfully across various markets and categories.

TechStyle Fashion Group's Brands

TechStyle Fashion Group has launched several successful fashion brands that have made significant impacts in their respective markets. Notable brands include Fabletics, co-founded by actress Kate Hudson, which focuses on activewear; Savage X Fenty, a lingerie line by music icon Rihanna that emphasizes inclusivity and body positivity; JustFab, ShoeDazzle, and FabKids, each catering to specific fashion segments. These brands exemplify TechStyle's commitment to creating unique, meaningful, and inclusive fashion experiences.

TechStyle Fashion Group's Ethical Sourcing

TechStyle Fashion Group is committed to ethical sourcing and ensuring that its merchandise vendors and factories adhere to high standards of conduct. The company has implemented an Ethical Sourcing Code that outlines expectations for fair labor practices, safe working conditions, and environmental responsibility. To ensure compliance, TechStyle conducts random unannounced inspections and audits of its suppliers. This commitment to ethical sourcing underscores the company's dedication to social responsibility and sustainable business practices.

TechStyle Fashion Group's Culture of Diversity and Inclusion

Diversity and inclusion are core tenets of TechStyle Fashion Group's company culture. The company actively embraces and promotes a diverse workforce, recognizing that varied perspectives and backgrounds contribute to innovation and creativity. This commitment is reflected in the inclusive nature of its brands, such as Savage X Fenty, which caters to a wide range of body types and demographics. By fostering an inclusive environment, TechStyle not only enhances employee satisfaction but also resonates with a broad and diverse customer base.