Subtext

Subtext, established in 2019 by Advance Alpha Group in New York City, provides a specialized texting platform designed to facilitate direct communication between organizations and their subscribers, effectively cutting through the clutter of social media and email. The platform includes features such as scheduled messaging, auto-replies, and targeted texts based on subscriber location or interests, which are supported by API integration, keyword sign-up, and subscriber import capabilities. Subtext is committed to privacy, ensuring that subscriber data is not sold and remains owned by the users. It offers monetization options through subscriptions which can be integrated into existing membership bundles. The platform is noted for its high engagement rates, with messages typically read within the first ten minutes of receipt. Subtext serves a diverse range of industries including media, sports, entertainment, and politics, providing them with tools for direct audience engagement. Additionally, it supports international messaging and delivers detailed analytics along with monthly reports to help users track engagement and subscriber metrics. Subtext was recognized as the 2022 Subscription Platform of the Year, highlighting its effectiveness and popularity in the market.