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- Previously served as Managing Director – Commercial & Marketing for Formula 1
- Was responsible for the commercialization of Formula 1’s rights across all primary revenue sources including: Sponsorship, Licensing, Promoter/Markets, Hospitality, Gaming, and other commercial areas
- Oversaw Marketing for Formula 1 with a core focus of building a diverse and valuable global fanbase
- Served as the Global Head of Esports for Activision Blizzard
- Was responsible for the development, operation, and commercialization of a portfolio of esports products highlighted by the Call of Duty League and the Overwatch League
- Served as chief revenue officer of brand partnerships for Activision Blizzard
- Led and managed the key revenue lines of the organization across the disciplines of sponsorship, media, and content licensing at Activision Blizzard
- Spent 10 years at the NBA, where his last role was SVP of team marketing and business operations (TMBO)
- Held the role of SVP, global marketing partnership NBA China, overseeing partnership sales and activations, licensing, and advertising sales business
- Worked at the NBA league office in New York, driving sponsorship and marketing partnership sales efforts globally, including the Latin American, EMEA, and Asia Pacific regions
- Gained extensive marketing and brand-building experience both in the US and internationally while running global/regional business for leading brands such as McDonald’s and Volkswagen
- Holds a B.A. in Advertising and Marketing from the College of Media and Communications at Texas Tech University
About RedBird Capital Partners
RedBird Capital Partners, founded by former Goldman Sachs Partner Gerry Cardinale, manages $10 billion across various sectors, focusing on building high-growth companies with a long-term, entrepreneurial investment approach.
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