Martin Ertl

Martin Ertl serves as the CEO of a company focused on legal technology. He has actively contributed to the discourse on the need for innovation in legal tools through various articles and blog posts. Ertl wrote an article titled ‘What if a legal technology product required NO implementation?’ where he discussed the cumbersome process of implementing Contract Lifecycle Management (CLM) systems and proposed a more streamlined approach. In his blog post ‘Microsoft Word Was the Last Contract Negotiation Innovation 40 Years Ago’, he highlighted the stagnation in contract negotiation tools since the advent of Microsoft Word. Ertl has also emphasized the critical role of legal operations professionals in in-house legal teams, noting their importance in cost-saving and effecting organizational changes. Furthermore, he has shared insights on how contract negotiation software can prevent ‘Death by 1000 cuts’ for in-house counsel by simplifying the contract negotiation process. Additionally, Ertl has explored the development of software tailored specifically for the needs of in-house counsel and has encouraged power users of legal tech tools to share their experiences to enhance contract negotiations.