R2

R2's Services

R2 specializes in providing embedded lending infrastructure for platforms to offer capital to their SMB customers across Latin America. Their primary service is Revenue-Based Financing, designed specifically for sellers on these platforms. R2 facilitates seamless integration via APIs, leveraging scoring models pre-trained on millions of merchants to deliver tailor-made offers ranging from $500 to $50,000. Their services include same-day capital delivery, trustworthy KYC & AML processes, and painless servicing and collections. This API-first approach ensures platforms can efficiently embed financing options into their offerings.

R2's Founders

R2 was launched in March 2021 and quickly made a name for itself in the fintech industry. As a Y-Combinator W21 batch alumni, R2 has garnered significant backing from notable investors such as Gradient Ventures, General Catalyst, and Y Combinator. The company’s innovative approach to embedded lending and its focus on seamless integration and user experience have positioned it as a key player in the fintech credit and lending sub-industry.

R2's Market Reach

Operating in key regions including Mexico, Chile, the United States, and Colombia, R2 has established a strong presence across Latin America. The company’s services are designed to cater to the specific needs of SMBs in these regions, providing them with accessible and reliable capital solutions. R2's ability to operate both in-office and remotely allows it to maintain flexibility and responsiveness to market demands, ensuring high-quality service delivery across diverse geographical locations.

R2's Technology

R2 employs advanced technology to offer a robust lending infrastructure. Their API-first approach allows for seamless integration with partner platforms such as Rappi, Tuu, Glitzi, Pagos Redeban, PayU, and Klap. The company uses sophisticated scoring models that are pre-trained on millions of merchants to ensure accurate and personalized lending offers. This technology not only enhances the user experience but also ensures efficient and secure handling of financial transactions, complying with local regulations and transparency standards.

R2's Partners

R2 has built strategic partnerships with several prominent platforms, including Rappi, Tuu, Glitzi, Pagos Redeban, PayU, and Klap. These partnerships enable R2 to extend its embedded lending services to a broader audience, providing SMBs with the capital they need to grow and thrive. By collaborating with these established platforms, R2 leverages their market reach and user base to deliver tailored financial solutions, enhancing the overall value proposition for both the platforms and their customers.