Erika Sapala

Director of Marketing @ Proficient Health arrow icon

Known information

  • Is an award-winning strategic marketing professional
  • Former Healthcare IT podcast host
  • Has nearly a decade of experience leading key initiatives in the SaaS and technology space
  • Develops account-based and opportunity-specific marketing strategies to maximize account growth and market share while balancing customer satisfaction
  • Began her career working in multiple early-stage companies focused on patient experience, engagement, and telehealth
  • Has thrived as head of several marketing departments
  • Received a Bachelor of Arts (B.A.) from the Walter Cronkite School of Journalism at Arizona State University

About Proficient Health

Proficient Health provides a referral management platform and mobile app designed to enhance communication and collaboration among healthcare organizations, integrating with EHRs to optimize workflows.

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