Power to the Brand

Founded by Daniel Chua and Rasmus Chow, Power to the Brand operates primarily in Singapore and Indonesia, providing a full suite of services designed to facilitate rapid market entry and expansion for consumer brands in Southeast Asia. The company, which is part of the Y Combinator W22 batch, employs a team of four and serves 11 brand clients, generating $42K in Gross Merchandise Value (GMV). Power to the Brand offers pre-built workflows that enable brands to launch operations in-country within weeks and includes services such as marketing, payments handling in local currencies, local delivery, logistics, returns management, and customer service. Additionally, the company manages sales through local marketplaces and retailers within their network, sources and manages retailer relationships, and handles corporate bulk orders. Power to the Brand’s marketing strategies include creating digital-native video content, conducting micro/influencer seeding, generating user-generated content, organizing live selling events, optimizing SEO organically, and providing digital ad translations. The company also prides itself on offering unparalleled customer service and finding unique marketing experiences to localize brands effectively in the region.