Power to the Brand

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Company Overview

Power to the Brand is a B2B company based in Singapore that provides marketing and distribution as-a-service, particularly targeting the Southeast Asia region. The company operates primarily in Singapore and Indonesia, with a remote workforce. Power to the Brand aims to capitalize on the region's growing retail market, which is projected to reach US$2.3 trillion by 2025.


Power to the Brand offers a comprehensive range of services designed to help consumer brands penetrate local markets in Southeast Asia. These services include pre-built workflows for rapid in-country launches, marketing, payments handling, local delivery, logistics, and returns management. The company also provides ongoing marketing services, customer service, digital ad translations, and unique localized marketing experiences.


Power to the Brand was founded by Daniel Chua and Rasmus Chow. Both founders bring their expertise to scale the company, leveraging their knowledge to connect brands with local marketplaces and retailers efficiently. Their leadership has been instrumental in guiding Power to the Brand through its early stages and Y Combinator's W22 batch.

Clientele and Market Impact

Power to the Brand currently services 11 brand clients, generating $42K in Gross Merchandise Value (GMV). The company enables brands to sell through local marketplaces and retailers, effectively marketing and managing payments in local currencies. It also excels in creating digital content and leveraging local content creators for user-generated content and live-selling events. These efforts significantly enhance brand visibility and consumer engagement in the region.

Y Combinator Participation

Power to the Brand was part of Y Combinator's Winter 2022 (W22) batch. Participation in this esteemed accelerator program has provided the company with valuable resources, mentorship, and networking opportunities, helping it scale its operations and refine its service offerings.

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