Pollfish

Pollfish's DIY Market Research Platform

Pollfish offers a highly intuitive DIY market research platform designed with a mobile-first approach. This platform empowers businesses and researchers to create, distribute, and analyze surveys with ease. The mobile-first strategy ensures that surveys reach a broad audience, capturing responses from users on their smartphones, which is crucial given the global shift towards mobile internet usage. The platform supports various survey types, including Net Promoter Score (NPS), concept testing, and general market research, enabling users to gather targeted insights for diverse research needs.

Pollfish's Global Reach

Pollfish operates in over 160 countries, providing access to a vast pool of more than 250 million real consumers. This extensive reach is further enhanced by partnerships with over 140,000 apps and websites, facilitating a wide distribution network for surveys. The platform's support for over 51 languages ensures that surveys can be localized to meet the needs of diverse demographic groups, making it an invaluable tool for businesses aiming to conduct international market research.

Pollfish's Advanced Data Quality Control

Utilizing advanced machine learning algorithms, Pollfish ensures the highest quality of data collected through its surveys. This technology helps in identifying and filtering out low-quality responses or potential fraud, thereby maintaining the integrity and reliability of survey data. Such robust data quality control measures are critical for researchers and businesses that rely on accurate and high-quality data to make informed decisions.

Pollfish's Random Device Engagement (RDE)

Pollfish employs a unique survey distribution method known as Random Device Engagement (RDE). This method involves delivering surveys to users of various apps and websites via non-intrusive methods, ensuring a high engagement rate. RDE is particularly effective in reaching a diverse and representative sample of the population, which enhances the reliability of the survey results. This innovative approach sets Pollfish apart from traditional survey distribution methods, providing a more effective means of gathering consumer insights.

Pollfish's Customer Support and Tools

Pollfish offers 24/7 customer support to assist users in navigating their platform and optimizing their survey campaigns. Additionally, the platform provides a suite of tools to enhance the survey creation and analysis process, including a survey calculator tool that helps estimate project costs and a margin of error calculator for assessing survey accuracy. These tools are designed to provide users with a comprehensive understanding of their survey's potential reach and reliability, ensuring that they can confidently make data-driven decisions.