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About Austin Steed
Austin Steed is a co-founder and board member of PickTrace, a company initially developed to manage operations on his family's farm, and has played a pivotal role in its expansion and technological advancement.
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Austin Steed, alongside his brother Harrison, co-founded PickTrace, a company that provides management solutions initially tailored for their family’s citrus, blueberry, and avocado farm. The concept for PickTrace was first brainstormed in the summer of 2013, and by the following summer, they secured their first external customer. The company’s development accelerated after graduating from Y Combinator’s startup accelerator in 2015, which coincided with hiring their first employee. By the summer of 2017, PickTrace had solidified its product-market fit among enterprise growers and implemented a go-to-market plan. The company achieved cash-flow positivity by summer 2018 and subsequently raised Series A funding. This financial milestone facilitated the relocation of their headquarters to Glendale, Los Angeles during the winter of 2018-2019. In the spring of 2020, PickTrace underwent significant changes, including tripling its headcount and rearchitecting its product to deliver a next-generation version of the software.
About PickTrace
PickTrace provides workforce and harvest management solutions for large-scale farms, aiming to improve operational efficiency and build the farm management system of the future.
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